Identity Design for Coca Cola's juice division, circa 2008. The radial drops symbolize a cross-section of fruit, with the breakaway drop suggesting the process of juicing.
Peale Sans is a typeface I designed while studying at Portfolio Center. Inspired by Dr. Norman Vincent Peale and his "power of positive thinking", the light-extended typeface is designed to be used primarily as a display face.
In 2010, Blackbaud brought me in as a contractor to help with several internal projects, one of which included the creation of a non-profit brand that their sales team could use to showcase some of their newest technology around fundraising and education. I was responsible for the development of the brand guidelines, the overall pitch to sales, and provided all photography used throughout.
View the Pitch PDF