UX / UI / DESIGN, Information architecture

Share-A-Coke E-commerce Experience

Share-A-Coke has been Coca-Cola’s primary retail e-commerce site for several years now. What started with custom bottles has become a robust and profitable retail space for the company. My contributions have ranged from the UX of their new single sign-on integration to navigation enhancements, checkout flow optimization, and visual coherence with their other properties.